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History and the Legacy of Amazon

When one speaks about online shopping than the name of  Amazon immediately hits one mind./Amazon, for most people, has become synonymous with online shopping. The word Amazon has become a household name in the world of online shopping today. This company has literally revolutionized the online shopping business and has taken it to newer heights. Visionary business tycoon Jeff Bezos started the company by the name of Cadabra way back in 1994.

The journey from being a humble book store to being one of the biggest online retailers is absolutely incredible. Amazon’s name is inspired by the great Amazon river. The sheer size of this online retailer justifies its name. One of the main reasons for its meteoric upward rise is because of its unique strategy. Amazon’s ability to constantly keep a keen focus on the customer needs and its unique ability to predict future shopping trends has enabled it to cruise way ahead of other online retail giants. The launch of Amazon Kindle e-book which is a first and unique signature product is considered one of its biggest inventions and has become a hit with customers.  Amazon’s fast growth is essentially propelled by its robust and innovative business model. The company laid more stress on more the future more than the present and that is the secret behind them being such good innovators. Amazon’s attitude of regarding information technology as one of the main means of increasing competence has gained it a lot of benefits.

Astonishing Range of Products And Ease of Shopping

The Amazon logo with an arrow going from A to Z is an apt one because one finds an incredible range of products to choose from at Amazon.  Apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games, you name it, all are  sold by this online retailer. The most frequently bought electronic items at Amazon include mobiles, PCs and accessories, televisions, headphones etc. Considering the extremely large product catalogue which Amazon has it won’t be wrong to say that Amazon has one of the largest catalogues on the internet.  To add to this Amazon has also got an excellent search feature which enables customers to search for a particular product without getting lost in the large product catalogue. Product reviews (by customers who have already bought the product) make it easier for prospective customers to make good decisions. An excellent supply chain at Amazon ensures ready availability and quick supply of every product much to the convenience of the customers. Excellent product variations offered at Amazon for the products (e.g. size or colour) makes it easy for the customer to buy an item exactly of his choice.  

The unique and buzzword used in the product title make customers get more attracted to a product. Amazon price tracker, Amazon price history charts, price watches, and price drop alerts are all aimed to make the shopping experience at Amazon extremely smooth.  The excellent customer service and ease of buying options have really attracted a lot of customers to Amazon.  There is a range of payment facilities offered by Amazon which include Paying with a credit or debit card, gift card, Pay Balance, cash on delivery.  Amazon through its user-friendly Amazon Pay feature allows customers to make secure purchases from third-party (i.e. non-Amazon websites) that accept Amazon Pay, without having to re-enter your payment information. The Amazon Pay facility is absolutely free, Another incentive of the feature is that it helps keep one’s information confidential from sellers and one is not required to disclose one’s financial information stored in his/her Amazon.com account when he/she makes a purchase. Amazon also offers a preorder price guarantee for all the items which are pre-ordered in Amazon website/app. This keeps customers safe from any future price escalations. Amazon has a long list of services to ensure ease of shopping. One such is sending personalized emails which have a product list tailored to needs of the individual customers. This creates great interest in the customers and they also know about the prices of the products which they prefer. Those who have put items in the cart and forgotten to check out are sent Cart Abandonment Emails by Amazon to notify customers that they have items left in their shopping cart. These friendly email reminders really attract the customers.

Besides this Amazon also sends special offer emails tailored to each customer’s needs. Amazon sends these emails after collecting info from the customer’s shopping history. For example, if a person was looking for HP printers and had checked into Amazon some days ago, then if there is a deal for HP printers in Amazon some days later, the customer gets notified about it by an email from Amazon. Amazon also sends transition emails to notify the customers after a successful checkout. This is reassuring for customers and leaves one with a safe shopping experience. Moreover, these transactional emails also offer personalized product recommendations which help customer to know about products of their choice. Amazon has left no stone unturned to guarantee a 100 percent customer satisfaction. To help customers get detailed information about products Amazon has a detailed product description on almost all products. This information is unique because most often one doesn’t even get this info even in the manufacturer’s website. Amazon also carries a lot of images of the products so that customers can have a detailed look at them before buying. This is extremely helpful to customers. All these signature user-friendly features create a huge sense of trust in costumers about the Amazon brand and also make their shopping experience hassle free and fun filled. 

Amazon’s Fast site performance and easy smart site usability concept which showcases one click ordering is sure to attract many customers. The one click ordering feature which saves a lot of time syncs customer’s credit card details to his/her account one time thus enabling all future purchases with just one click. This process is extremely user-friendly. This process becomes even more convenient while buying through Amazon Kindle or via Amazon mobile site. Amazon’s mobile site is extremely customer friendly and one can easily navigate through it, find info and make quick purchases. Amazon signature mobile-first approach which features smart categorization and searches functionality makes shopping a delightful experience at Amazon. Free returns at Amazon is something which catches everyone’s eye. This is aimed at reducing the risk for the buyer. It gives a lot of leeway to the buyer. Under this policy, if an ordered item doesn’t fit or one doesn’t, like the item he/she can return it without any hassle. “Frequently Bought Together” and “Bought together” features offer suggestions to the customer based on what they are interested in.

Amazon Prime: Unlimited Shopping Convenience

Amazon Prime is another feature introduced by the company for a better online shopping experience. Amazon Prime membership comes with a host of facilities. Amazon Prime membership offers guaranteed free one-day, two-day and standard delivery on eligible items. The Prime membership facility is extended to more than hundred cities in India. There are over 2 million eligible items for Amazon Prime. Also, there is no minimum order value, hence customers have the ease to buy any product without looking at the price. Prime membership offers discounted Same-Day or Morning Delivery to a range of pin codes in Delhi, Mumbai, Bangalore, Hyderabad and also other cities in India with an extra cost of fifty rupees. Instant access to unlimited video streaming is another very attractive feature included in Amazon Prime membership.

Those who become Amazon Prime members get access to the latest and exclusive Bollywood and regional blockbusters and also award-winning Amazon Original Series like Transparent through the Amazon Prime video feature. One can access these videos from just anywhere. One can access them while travelling or from the comforts of one’s living room. This creates a sense of convenience for customers who enrol in the Amazon Prime Membership. The videos can be accessed from a range of devices like Android or iOS phone, tablet, laptop, desktop, or smart TV. Amazon also has allowed its prime members to snatch the best deals first. A Prime member gets exclusive access to deals across various categories. Amazon offers a 30-minute early access to top Lightning Deals every day. Prime membership offers unique opportunities for buyers to have a fabulous shopping experience.

Customer Satisfaction and Safety

To ensure 100 percent customer satisfaction and safety Amazon India has the unique feature of 100% Purchase Protection. This feature guarantees genuine products and also offers Secure Payments and Safe Ordering. Returns Support Centre at Amazon offers user-friendly return options to customers. The return process is very simple and it takes just four steps. This has immensely helped Amazon to develop a sense of trust in the customers. The features ensure that the customers do not shy away from buying a product when they think about the hassles of returning it. Amazon also vouchers for 100% genuineness of the products it sells. In Amazon.in, sellers are made to commit to sell only genuine products to customers.  Sellers are compelled to enter in an agreement to list and sell only genuine products. For the peace of mind of all the customers, Amazon also has Secure Payments and Safe Ordering. Its secured payment gateway ensures complete security to all customers. Customer’s privacy is also well guarded by Amazon.

Amazon sends out SMS alerts after every order, payment, and delivery and return status of orders. The excellent customer service experience at Amazon deserves special mention. The warm and courteous customer service team is always there to help the customers. They strive for quick and hassle resolution of customer’s problems over phone and email. Quick response to emails is very impressive.

Amazon App: Shopping Made Easy Just at The Finger Tips

The Amazon App is another invention by Amazon to make shopping very easy and fun filled.  The App which can be downloaded from the Google App store or iOS App Store offers a host of features to enable an amazing shopping experience. This Amazon app is absolutely safe and secure. All the payments or transactions are done under strict security. Customer’s confidential information is secured by world class security features. This app also allows faster shopping. Its potential glitch fee and loading times is fairly less compared to desktop and mobile sites. It takes just a few seconds to open this app. The special app only events and offers are offered to the app users only. This is indeed very attractive considering the extra offers and discounts one avails for being an app user. The Amazon app also provides the latest information about product delivery. This frees customers from a worrying about product shipment and delivery, The real time update which it offers allows customers to get a clear picture of the delivery status.  The Amazon app indeed takes shopping to a different level and is a hit with customers for its features.

Amazon Signature Products

Amazon offers a range of top class signature products like the Amazon Fire TV Stick, Amazon Prime Video and Amazon Kindle. The Amazon Fire Stick, when connected to one’s HDTV, starts streaming movies, TV shows and songs from Amazon Prime Video, Hotstar, Netflix, Gaana and many more services. It’s very easy to set up and has a huge selection. Its voice search feature is something to look out for. Amazon Prime Video is an excellent feature for all movie and TV show buffs. Amzon Prime video membership offers access to huge range of digital movies and TV shows. Amazon has extended this facility over two hundred countries and territories. Apart from computers, Amazon Prime  Video can be accessed via an app on  a lot of devices like android smart phones, iOS devices, Smart TVs etc.  Amazon Kindle is an e reader exclusively designed and marketed by Amazon. Amazon Kindle allows users to browse, buy, download, and read e-books, newspapers, magazines and other digital media.

Right Place for Amazing Discounts, Savings, and Latest Offers

On different occasions and festivals like Diwali, Christmas or New Year , Amazon offers a range of offers and discounts over its wide range of products. Best shopping deals are available at Amazon. Any product -a book, an electronic item,  jewellery, groceries etc all come with handsome offers and discounts. Without facing the hassle of going to a departmental store one can in the comfort of one’s home can avail the discounts and buy products and send gifts to near and dear ones. Amazon also has a Today’s deals options under which it provides Deal of the Day, Lightning Deals and other fantastic offers to choose from. The deal of the day offers handpicked daily deals from various categories which include Electronics, Beauty, Books, Home & Kitchen and much more. On the other hand, Lightning deals offer limited-time flash deals on limited stock. In case of Lightening deals, one has to be very alert as they go away very fast. One must regularly check Amazon for deals and offers and must not forget to add their favourite items to the shopping list before they expire.

Amazon.in also has an upcoming deals sections which feature products which will be available with an attractive offer. If one is very interested in the daily offers and deals one can also subscribe to the Amazon deals newsletter which will give updates on all Amazon deals, right to one’s inbox. Amazon coupons is another option which provides excellent savings opportunities to the privileged Amazon customers. Amazon has a wide selection of Promo Code to suit every need of the customers. If one wants to buy a new product or make some savings on everyday items there are coupons for every occasion. It’s worthwhile to mention that the Amazon Promotional code offers considerable discounts on a wide range of products like health & personal care, baby care, skin care, hair care, grocery, pet supplies and more. It is very simple to redeem a coupon. One just has to click in the coupon and it will be added to one’s shopping cart. The relevant discount is automatically added to the eligible product at the time of checkout. However one must redeem a coupon on or before the expiry date. The Today’s Deal page on the Amazon website is a place where one can check out for free discount coupons.

As already mentioned on this same page one can find savings and discounts on many top brands offered at Amazon. New Promo codes are available very frequently, therefore, its necessary for everyone to keep checking this page at short intervals. Amazon Great Indian Sale which happens in Amazon from time to time offers some mind-blowing deals across various products. The Amazon Great Indian Sale besides other attractive features also offers unique cashback offers on select debit cards/credit while shopping on the app and the website.